Very interesting article, David, thanks. This approach is great for a small company without huge research departments/budgets. Question about this section: "In terms of cost, setting up a paper prototype analysis using AI is relatively low. All that is needed is a camera or other recording device to capture people's interactions with the prototype, and some software to analyze the resulting data." Is there some software you'd recommend, or that you have experience with, for analysing the data?
Very interesting article, David, thanks. This approach is great for a small company without huge research departments/budgets. Question about this section: "In terms of cost, setting up a paper prototype analysis using AI is relatively low. All that is needed is a camera or other recording device to capture people's interactions with the prototype, and some software to analyze the resulting data." Is there some software you'd recommend, or that you have experience with, for analysing the data?
Thanks Mark.
It's still a very emerging market. The products are changing very fast, so take the following with a grain of salt.
Here are a couple of products that I believe are worth checking:
* https://hume.ai/ - they provide API that can be leveraged to better understand the emotion of people (words, audio and video). Have a look at their emotion map, it's pretty awesome! (https://hume.ai/products/vocal-expression-model/)
* https://speakai.co/ - an out-of-the-box analytical tool for audio, video and text that is cheap and can be used straight away.